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Barbell Logic

Sep 29, 2023

Stop being cheap! Consider the value of your time and invest in things that make you money and provide you value.

Stop Being Cheap: Value per Unit Time

Too many in the fitness industry value their time too little.

Comparing options for online coaching platforms, you see one option is $1 cheaper per client per...

Sep 26, 2023

Is it time to change programs when your frustrated and want to blow up your current program? Niki & Andrew how to approach this logically when reason is the furthest thing from your mind.

I Want Something Different - NOW!

You miss a PR, tweak your back, or can't fit into your favorite jeans. You're ready to blow up...

Sep 22, 2023

When it comes to pricing, less is more. Fewer options means less hassle for you and less decision fatigue for your customers. When it comes to pricing, fewer options is better for your business.

Pricing: Fewer Options is Better

It's easy, especially as a small business, to bend over backwards for each customer. You...

Sep 19, 2023

What keeps you training after the easy PRs, injuries, years or decades of workouts. Why do you keep exercising? Niki and Andrew discuss training motivation over the long haul.

What Keeps You Training?

Why continue to lift, run, track macros after you've hit your goal? How do Andrew and Niki find motivation after...

Sep 15, 2023

Customer service is king, especially in a post-COVID world. If you want to run a successful business, have great customer service and you will stand out.

Customer Service is King in a Post-COVID World

Customer service standards have fallen since 2020 and COVID-19.

You notice it at nice restaurants and hotels, at...